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Audience decoding

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Image
Preferred (accept the message) Negotiated(accept the with some bits and disagrees with other bits) Oppositional (Rejecting the message) Abhorrant (Missed the message and understood wrong) They have Ryan Reynolds in a tight short sleeve shirt so you can very clearly see his muscles and pecs. Around Ryan in capitals it says "GET BACK IN SHAPE", which clearly is aiming at people who are currently unhappy with the way they look and are looking for advice on how to look like Ryan. It has Ryan in the center of the magazine and it has direct gaze, it could be said they are trying to make it look like Ryan is looking at you because he is judging you for the way you look. At the top it says "BUILD ARMS LIKE THOR!" which is basically saying you can have arms like the superhero, if you train the same way as the actor. The hypordermic needle model suggests that the media injects a message into us, and this shapes our responses. Reasons why people watch t...
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Media movie post-production

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What did I use to film/edit? -I used a cannon camera to record -I used a 16gb SD card to store the footage -I used premier pro to edit the footage My editing techniques -I used the razor tool to cut apart footage -I put sci-fi sounds over scenes like the one which the scientist, this shows the scientists is in a laboratory -I got sounds of a camera to go over the security -I used a lot of static to create suspense and confusion, the confusion makes the audience wonder what is going on Did I meet the code and conventions of my genre? -Used static which added a lot of suspense, which I think fits under the mystery genre - I used the sci-fi sounds over the laboratory scene which fits under the sci-fi genre -I used the piano effect at the end to fulfill the drama effect, it should influence the way the audience feel about the ending and they should feel sad Alone (Directors commentary)
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