Representations (Theorists)

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Stuart Hall - 'Representation is the production of meaning through language' (spoken or visual). He suggests that reality is mediated through language. This means what the camera does to tell us a story of the product.

Media always has an agenda to make the public think one way about a story.

Richard Dyer - 'complexity and diversity of a group or individual is reduced to a few limited characterisitcis'

Laura Mulvey - 'the audience view women from the vantage point of a heterosexual man'

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