As you were campaign

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Script analyse

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Radio script -   THE TRIAL OF JOSEPH KNIGHT BY MAY  SUMBWANYAMBE 1. KNIGHT(V.O) My name is Joseph Knight, I was born in 1753. I was taken from Cape Coast Castle to Jamaica in 1760 by a Captain ‘John Knight’ on a ship called The Phoenix. The (V.O) stands for voice over like he is narrating over sound, music or dialogue. Other ways the script indicates how the voice should sound is like, (OFF) which means the actor should speak away from the microphone. Also (D) means the voice should be distorted like they are speaking on a phone or radio. Then (LOW) indicates the actor should be whispering. And (CLOSE) Indicates the actor should be close to the microphone to give an intimate feel to the dialogue. Methods of speaking are effective as they can tell a lot when it comes to dialogue, for example (LOW) tells the voice actor to whisper. Whispering would add more drama and suspense cause the audience knows there will be repercussions if someone hears them. ...
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Audience decoding

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Preferred (accept the message) Negotiated(accept the with some bits and disagrees with other bits) Oppositional (Rejecting the message) Abhorrant (Missed the message and understood wrong) They have Ryan Reynolds in a tight short sleeve shirt so you can very clearly see his muscles and pecs. Around Ryan in capitals it says "GET BACK IN SHAPE", which clearly is aiming at people who are currently unhappy with the way they look and are looking for advice on how to look like Ryan. It has Ryan in the center of the magazine and it has direct gaze, it could be said they are trying to make it look like Ryan is looking at you because he is judging you for the way you look. At the top it says "BUILD ARMS LIKE THOR!" which is basically saying you can have arms like the superhero, if you train the same way as the actor. The hypordermic needle model suggests that the media injects a message into us, and this shapes our responses. Reasons why people watch t...
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